Marketing is all about attracting, retaining and building profitable relationships with your customers, but how do you know which customers to target, which campaigns to run, and which marketing programs to invest in, to get the most return for your investment. Akilityx helps you combine all relevant marketing, sales and customer data, implement advanced analytics algorithms such as machine learning to gain insights from data, understand customer preferences and deepen customer insight .

Akilityx enables you to segment your prospects and customers based on their past purchase behaviors, attitudes, life stage, social group affinities and more so you can focus your marketing efforts on customers and prospects with the biggest potential. We help you understand who your prospects and customers are so you can better meet their needs and create stronger relationships with them, leading to higher levels of satisfaction. And satisfied customers are loyal customers.

Know where your customers are in the customer journey, anticipate your customer’s next move, predict future buying behaviors and take advantage of opportunities to enhance the customer experience.

Optimize each interaction with your customers. Increase marketing ROI by determining the best offers for individual customers and by providing analysis of the most effective way to allocate marketing budget while accounting for business constraints.

Reach out to them at the right time and with the right frequency, Deliver relevant, omnichannel experiences. With advanced analytical capabilities, you can Adapt to and anticipate your customer’s needs. Drive longevity, loyalty and growth.